STATION 01 — STOREFRONT
Customisable storefront builder
A branded storefront that looks like your place — your colours, your menu, your name above the door. Not a row in someone else's app.
ORDER #0001 — TABLE: YOURS
Take backyour onlineorders.
Sell direct from your own website and socials. Keep the ~30% the marketplaces skim off every order. Paid straight to you, in rand.
ON THE RAIL AT HUNDREDS OF SA BUSINESSES
TONIGHT'S RAIL: 0 ORDERS — R0 COMMISSION PAIDdemo rail — tap to send an order
02 — THE PROBLEM
Saturday night,
on paper.
You bring the food, the kitchen, the staff and the customers. The marketplace brings an app — and keeps roughly a third of every order for it.
ON A R45 000 MONTH, THAT TEAR IS ~R13 500.
EVERY MONTH.
YOUR PLACE
SATURDAY SERVICE — 48 ORDERS
48× ORDERSR10 500
YOUR FOODYOURS
YOUR STAFFYOURS
YOUR CUSTOMERSTHEIRS?
PLATFORM CUT (~30%)−R3 150
PAID TO THE PLATFORM,
FOR YOUR OWN CUSTOMERS.
STOP PAYING FOR YOUR OWN CUSTOMERS.
03 — THE TURN
They bring the app. You bring the food, the kitchen, the staff, the customers. Remind us what the 30% is for.
Their phone. Your till. Nothing in between.
04 — MISE EN PLACE
Everything you need,
set up before service.
Simple to set up. Powerful to scale. Six stations, one line.
STATION 02 — PAYMENTS
Secure online payments
Integrated Paystack checkout — cards and instant EFT, settled safely to your own account.
STATION 03 — FULFILMENT
Delivery, pickup, or both
Switch on on-demand delivery, in-store collection, or run both — you decide what customers can choose at checkout. Drivers are dispatched the moment a ticket lands.
STATION 04 — DASHBOARD
Real-time dashboard
Every order on one rail — accept, prep, dispatch. Track and manage the lot from any phone, tablet or till.
STATION 05 — CUSTOMERS
Your customer data
Names, numbers, favourites — yours, not the platform's. Know your regulars and bring them back.
STATION 06 — WIDGET
Instant widget
One line of code adds ordering to the site you already have. The whole tutorial fits in a tweet.
05 — THE PASS
From their thumb to your till,
in four stations.
STATION 1 / 4
Their phone
They tap Order Now on your website, your Instagram bio, your WhatsApp status. No app download. No marketplace detour.
STATION 2 / 4
Your rail
The ticket prints straight into your OrderEase dashboard. Accept with one tap — the kitchen starts.
STATION 3 / 4
The driver
On-demand delivery collects from your counter. Your customer follows the bike live, on your storefront.
STATION 4 / 4
The till
Money lands with you. Minus nothing.
06 — THE REAL THING
Not a mockup.
A storefront that’s live.
This is Le Pickle taking orders direct on OrderEase — browse, build, pick delivery or collection, pay in a tap, then track it to the door. Commission-free, at your own address.
LE PICKLE · 89 CHURCH ST, CAPE TOWN · LIVE ON ORDEREASE
08 — THE TILL SLIP
What does the ~30%
cost you? Print it.
ORDEREASE — WHAT YOU KEEP
500 ORDERS × R185
GROSS ONLINE SALESR92 500
MARKETPLACE TAKES−R27 750
ORDEREASE TAKESR0.00
YOU KEEP, EVERY MONTH+R27 750
PER YEAR+R333 000
That's a sous chef's salary.
09 — THE REGULARS
Not just restaurants.
Anything with a counter.
Hundreds of SA businesses take their orders direct on OrderEase.
THE SHISANYAMA
Weekend rush, sold straight off the WhatsApp status.
THE BAKERY
Saturday's pre-orders paid for by Friday night.
THE PIZZERIA
Friday's 80 boxes. Commission on them: R0.
THE BUTCHERY
Braai-day specials sold out by lunchtime.
THE COFFEE SHOP
The regulars' usuals, one tap from the office.
THE PHARMACY
Essentials at the door within the hour.
TONIGHT'S RAIL: 0 ORDERS — R0 COMMISSION PAID
Open for direct orders
by tonight.
No card. No contract. No commission. Ja — zero.